Joshua Sarmir

President and CEO

An entrepreneur whose 15 year career includes co-founding a 200+ employee consultancy and helping grow a $1M cloud analytics business to $25M by redefining the value proposition, product mix and sales strategy.

Edward Vogel, Ph.D.


Professor at the University of Chicago and an expert on visual memory and cogniton. 

Robert Knight, M.D.


Evan Rauch Professor of Neuroscience at UC Berkeley and an expert on attention and memory.   Professor Knight is co-founder of several neuroscience-based companies, including NeuroFocus.

Timothy Buschman, Ph.D.

Chair of Advisory Board

Professor of Neuroscience at Princeton University and co-discover of the science behind SplitSage. Professor Buschman is an expert on the neural mechanisms of cognition.​

Earl K. Miller, Ph.D.

Chief Scientist

Picower Professor of Neuroscience at MIT and one of the world's leading experts on the neural mechanisms of cognition. Professor Miller is one of the most cited and awarded scientists in neuroscience.


What We’re Doing

We're using science to improve safety, performance, and effectiveness.

Did you know that your ability to perceive is not even across your line of sight?  You are better at some locations than others.  These "sweet spots" are different for every person.  Developed at MIT and protected by a patent, SplitSage analytics create a “cognitive map” for each person.  This allows us to help maximize what people see and minimize what they miss.  The cognitive map also allows assessment of each person's current level of cognitive function. 

We will increase effectiveness and safety for military and law enforcement. We will change the landscape of how online retailers and advertisers connect with customers.  We will ensure safety for millions of drivers.  We will aid in the development of new cognitive therapies and interventions.

We are SplitSage.